The Better Branded Company Crushes The Better Skilled Company, Every Time.
The First Two Levels Of Positioning
Lowest is random positioning, the market knows you exist, but they do not know more than that. Second is commodity positioning, offering is seen to be identical to your competitors, which causes price slashing in order to win the sale.
The Highest Level Of Positioning
The third and highest positioning is the authority position, in which you are seen and perceived to be the Only Logical Choice. Creates demand in any environment, at any price point.
Command Attention
An iconic brand is more than memorable, it is striking and commands attention in the market. A strong brand draws focus from the ideal buyer irresistibly and holds attention in a distracted world.
Create Demand
When you decide to be positioned as the only logical choice, you make a decision to create demand indirectly. The better your positioning, the longer the line around the block waiting to pay any price for your services and products.
Re-Establish Trust
The unified display of your new brand displays to your market (and competitors) that you are current, serious and still in the game. While other brands grow stale and relive their glory days, your brand look and feel conveys trust, relevancy and authority.
Energize & Re-Engage
Spark the romance that your team and your clients, patients and users once had with your brand. An iconic brand experience brings excitement, energy and engagement back into the game. People spend more with companies who look and feel world class.
